Pricing control
Print & Promo Profit Margin Calculator
Calculate landed cost, decoration, setup, packaging, labour, markup, margin, selling price and profit with example jobs.
Best for: Owners and estimators who need to protect margin before sending a quote.
Inside the download
What is included?
Catch weak-margin jobs before the quote leaves your shop. The fields map to how the job already runs, so your team can pick it up on the next order without a setup step.
- Product cost
- Freight
- Decoration cost
- Setup charges
- Packaging
- Labour
- Markup %
- Margin %
- Selling price
- Profit
- Recommended retail
- Unhealthy margin highlight
Mini playbook
How do you get the most from it?
When to use it
- Before a quote leaves the shop
- A rush job with overtime or expedited freight
- A new supplier whose landed cost you do not know yet
- A small order or decorated apparel where margin hides
Common mistakes it prevents
- Treating markup as margin and quoting too low
- Omitting freight, labour or setup from the cost
- No margin floor, so weak jobs slip through
- Copying last year's price onto this year's cost
Example workflow
- Enter product, freight, decoration, setup, packaging and labour
- Read the true landed cost
- Compare markup and margin side by side
- Review any row the sheet flags as too thin
- Quote with a margin you chose on purpose
Comparison
Manual worksheet vs TaggIQ workflow
| Step | Worksheet version | TaggIQ workflow |
|---|---|---|
| Cost | Add costs in a separate sheet after quoting | Product cost, decoration and setup sit on the line |
| Margin | Confuse markup with margin | Live margin shows on every line as you build it |
| Catch | Find the leak at invoice time | Weak-margin lines are visible before you send |
If you check margin after the invoice, you are only measuring the leak.
From worksheet to workflow
When does manual control start slowing the shop down?
TaggIQ carries product cost, decoration pricing and markup straight into the quote, so live margin shows on every line as you build it, with no separate spreadsheet and no nasty surprise at invoice time.
Margin Agent Proposed build
Flags thin margins before the quote goes out.
A higher stitch count, a missing rush fee or a supplier price change quietly eats the profit.
- Checks every quote against your margin floor and price lists
- Spots stitch bands, colour counts and setup fees that do not match the job
- Suggests the fix and shows the margin it would give
Two ways to start
- One agent on your current tools
- A setup fee plus a monthly agent fee, quoted after a free AI workflow assessment.
- The TaggIQ platform
- Quotes, orders, production and invoicing in one platform, with AI that drafts alongside your team. 30-day free trial.
Other agents that help here
- Quote Agent Proposed build Every quote followed up. Stops the moment they reply. See the Quote Agent
See all AI agents and what each one does.
Read the full picture
The print & promo workflow guide
This worksheet is one step in the operating path. The guide shows how quoting, proofing, purchase orders, size collection, invoicing and payment connect, quote to payment without spreadsheet chaos, step by step.
Where this fits next
FAQ
Common questions
What underpricing does it catch?
The costs shops quietly eat: freight, screens and setup, packaging and labour, plus the markup-versus-margin trap where a "healthy" 45% markup is really a 31% margin. It shows true landed cost and real margin before the quote leaves.
How do I use it before quoting?
Enter product cost, freight, decoration, setup, packaging and labour for the job. It returns selling price, profit and margin, and flags the row when the margin is too thin to send. Adjust the price or quantity, then quote with confidence.
What is the markup-versus-margin difference it fixes?
Markup is measured on cost, margin on price, and shops lose money confusing the two. The calculator shows both side by side, so you stop quoting a 40% that is actually a 29% margin once freight and decoration are in.
What worked examples are included?
Real jobs for embroidered polos, DTF hoodies and laser bottles, plus blank rows for your own quotes. The margin-health column turns red the moment a job needs a price review.
Free resources
The next worksheet for this workflow
Keep the same discipline moving through the job.
Quote Template
Reduce quote revisions, missing approvals and margin-killing assumptions.
Get the templateDecoration Spec Sheet
Give production the same source of truth sales promised the customer.
Get the template
Find the first job TaggIQ can take off your plate.
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